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08/07/2007, 10:15 AM - 11:15 AM
Speakers:
Didier Diaz, SVP, Product Strategy Management, ACCESS Co. Ltd.
Steve Glagow, VP, Marketing Operations, Mobile:, Orange Group.
You've developed a mobile Linux application... now how do you market and sell this application to customers? How well you navigate this last mile -- taking an application from development to the commerce shop -- could make the difference between a best-selling app versus a listing in a large catalog. In this interactive session, executives from ACCESS and Orange will discuss how to work with platform and operator partners in order to bring a mobile application to market. We will discuss the resources available to you as well as what wireless operators (Orange in particular) are looking for in a winning business and consumer solution.
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